The Gautrain brand unlocks the ambition of Gauteng residents and their upwardly mobile aspirations. It is supported by three core values: Freedom, Pride and Relationships.
Supporting the Gautrain logo is the slogan
“For people on the move”. The slogan supports the upwardly mobile aspirations of the Gautrain Brand and appropriately summarises the brand values.
Because of the importance of the brand to Gautrain’s identity and reputation, the GMA endeavours to ensure the brand is applied consistently in accordance with the
Brand Guidelines (as stated in the Corporate Identity Manual) to protect the Brand from inappropriate or unauthorised use.